ES//
Direccion Creativa para X 2018.
Dirección de fotografía, Gráficas y motion para aplicar en la campaña global de la franquicia X.
El toolkit gráfico fue realizado en base de Riso-Printing, fotocopias, stencil, y dibujos a mano alzada para darle un tono crudo y real a la historia basada en el futbolista Gabriel Jesus.
EN//
Creative Direction for X 2018.
Photography, Graphic and motion expression for the X franchise global campaign.
To achieve a real-raw direction to express Gabriel's journey, we've created a special toolkit made by photocopies, screen-printing, hand-drawn illustrations and stencil typography. The result was an amazing visual story from his neighborhood straight to the World Cup.


Creative Direction // Brand Design:
Luis Callegari
Josh Illiah
Storytelling, Graphics and Illustrations:
Luis Callegari
Project Management:
Caithriona Morgan
Motion graphics Direction:
Adidas GBD PDX
External Agencies (@Podenco)

Photography Tone Direction:
Luis Callegari
Josh Illiah

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