![](https://cdn.myportfolio.com/fa768d81-8527-46e2-afbe-9b81b223a580/4c3063cd-2483-4817-8f40-fcf87ff54032_rw_3840.jpg?h=30cc8e88020361d6a0ed28b42461c1cd)
ES//
Direccion Creativa para X 2018.
Dirección de fotografía, Gráficas y motion para aplicar en la campaña global de la franquicia X.
Dirección de fotografía, Gráficas y motion para aplicar en la campaña global de la franquicia X.
El toolkit gráfico fue realizado en base de Riso-Printing, fotocopias, stencil, y dibujos a mano alzada para darle un tono crudo y real a la historia basada en el futbolista Gabriel Jesus.
EN//
Creative Direction for X 2018.
Photography, Graphic and motion expression for the X franchise global campaign.
Photography, Graphic and motion expression for the X franchise global campaign.
To achieve a real-raw direction to express Gabriel's journey, we've created a special toolkit made of photocopies, screen-printing, hand-drawn illustrations and stencil typography. The result was an amazing visual story from his neighbourhood straight to the World Cup.
![](https://cdn.myportfolio.com/fa768d81-8527-46e2-afbe-9b81b223a580/99b59dbb-1712-48e0-85a7-196177781362_rw_1200.jpg?h=a82ec8e35fbc4e3a411479d2d9cb5b05)
![](https://cdn.myportfolio.com/fa768d81-8527-46e2-afbe-9b81b223a580/56a42b8b-3317-472a-aeff-e768397f186b_rw_1200.jpg?h=75346b7f7cddb724043311d15058f8c0)
![](https://cdn.myportfolio.com/fa768d81-8527-46e2-afbe-9b81b223a580/b8c62824-24c1-41b1-993b-615589262393_rw_1200.jpg?h=346a309c16e5b7ae1bd6b3e7cb0d70ee)
![](https://cdn.myportfolio.com/fa768d81-8527-46e2-afbe-9b81b223a580/a8381d6c-0b99-419d-9949-6602ac0483e5_rw_1200.jpg?h=8a960cd77d26c4fe47c91c12f2e849b4)
![](https://cdn.myportfolio.com/fa768d81-8527-46e2-afbe-9b81b223a580/61c89e1a-abf7-4a24-809a-67782a73f123_rw_3840.jpg?h=b1972b3efee11c6ee09ef393cec9f605)
![](https://cdn.myportfolio.com/fa768d81-8527-46e2-afbe-9b81b223a580/dffe2a32-9d64-4167-99dd-53ce1bcf6289_rw_3840.jpg?h=08435674a28d47fb8b447583d6034c0e)
![](https://cdn.myportfolio.com/fa768d81-8527-46e2-afbe-9b81b223a580/fde758e3-eaef-4157-ad20-8f12b2d213b4_rw_3840.jpg?h=9f8362757ba76e63ee1f1a16bacc660f)
![](https://cdn.myportfolio.com/fa768d81-8527-46e2-afbe-9b81b223a580/4ccb1ba6-016a-4399-970c-3228d7a48f80_rw_1200.gif?h=47758a4bec316f2cc1c01b5bb99f4c56)
![](https://cdn.myportfolio.com/fa768d81-8527-46e2-afbe-9b81b223a580/b1c1be0c-f91c-4f6a-b89e-f3d3c2ff8b7b_rw_1200.jpg?h=8d4291b40cd94d652f539e8ac453e436)
![](https://cdn.myportfolio.com/fa768d81-8527-46e2-afbe-9b81b223a580/fa05fbce-547b-46f2-a37b-1414fb00324e_rw_3840.jpg?h=e895a1c6028ac2f3f9e6a20993922f96)
![](https://cdn.myportfolio.com/fa768d81-8527-46e2-afbe-9b81b223a580/20a724f1-d9e0-4d36-9f8a-4ba9cbe6ea23_rw_1200.jpg?h=bd9133f575c8d349e8c27cf733833b35)
![](https://cdn.myportfolio.com/fa768d81-8527-46e2-afbe-9b81b223a580/a31a15f5-6fd8-4c4a-ba50-156e49f73436_rw_1200.gif?h=49f80fba157a1a3f5fd2042dc96394c5)
![](https://cdn.myportfolio.com/fa768d81-8527-46e2-afbe-9b81b223a580/08f83de4-966f-470b-818f-89c3baa472d4_rw_3840.jpg?h=12b319aa5df7b72918dacd9e7a9f826e)
![](https://cdn.myportfolio.com/fa768d81-8527-46e2-afbe-9b81b223a580/64d3680c-97c5-4264-9c1f-ff16b2b544a2_rw_3840.jpg?h=a09aa913eb69a70e79805b7fea1cd932)
![](https://cdn.myportfolio.com/fa768d81-8527-46e2-afbe-9b81b223a580/b6bba1ff-9571-4050-ab63-22f9fc0ee0ea_rw_3840.jpg?h=8e729bb9731c14a369d5f708efcc857e)
![](https://cdn.myportfolio.com/fa768d81-8527-46e2-afbe-9b81b223a580/4895ac89-dfaa-44db-9616-ed4cc54b92af_rw_3840.jpg?h=7cc719dffc968d41bfcd23223f63305a)
![](https://cdn.myportfolio.com/fa768d81-8527-46e2-afbe-9b81b223a580/ad975c3f-b586-4503-ba6e-c71dbeb5a727_rw_3840.jpg?h=d6399d92e9d76d52c5629f9125bf6ea1)
Creative Direction // Brand Design:
Luis Callegari
Josh Illiah
Luis Callegari
Josh Illiah
Storytelling, Graphics and Illustrations:
Luis Callegari
Luis Callegari
Project Management:
Caithriona Morgan
Caithriona Morgan
Motion graphics Direction:
Adidas GBD PDX
External Agencies (@Podenco)
Photography Tone Direction:
Luis Callegari
Josh Illiah
Adidas GBD PDX
External Agencies (@Podenco)
Photography Tone Direction:
Luis Callegari
Josh Illiah