Adidas Boost // Wordmark

January, 2021
ES//

Diseño de Marca, sistema de identidad y familia tipográfica para la tecnologia de micro-cápsulas aplicada en footwear conocida como BOOST.

Inspirada en el retorno de energía, la marca creada tiene formas que denotan fluidez, agilidad y movimiento.

Durante el proceso de desarrollo, la marca se testeó (con la colaboración de MakersLab) sobre diferentes materiales, utilizando varición de aplicaciones y ejecuciones gráficas.
EN//

ID branding system and typography design for the iconic footwear technology: BOOST.
Inspired by the energy return of this material, the word-mark contains specific shapes to explain power, agility and movement.
​​​​​​​
During the process of branding development, we tested it in special materials, applications and graphic executions helped by the MakersLab team at Adidas HQ.
Design Directors:
Andre Hilario / Anthony Harrison

Identity Lead Designer: Luis Callegari
Project Manager:
Anna Beck
Illustrations and graphics:
Luis Callegari

Photography:
Andrea Brena
Luis Callegari 
Sebi Autenrieth
MakerLab support:
Andrea Brena
3D:
Alessandro Martorelli

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