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“BRING THE PEOPLE TO OUTDOOR AND BRING THE NATURE TO THE CITIES”
For Adidas Terrex Outdoors means wherever space to enjoy open spaces. City and nature inspire us, no matter the weather anymore.
The new branding concept for this brand was about humans connecting with open spaces.
The first stage has been creating a journey of people connected with technology to bring their experiences to different kinds of environments.
The new branding concept for this brand was about humans connecting with open spaces.
The first stage has been creating a journey of people connected with technology to bring their experiences to different kinds of environments.
The second stage was finding different evolution through the last decades to understand how the technology of the different outdoors equipment has changed in terms of materials, agility, comfort, and connection with the users.
The most relevant comparison has been how the vehicles and the shoes were changed almost at the same rhythm and connecting nature and the city. Comfort and evolution through design.
The most relevant comparison has been how the vehicles and the shoes were changed almost at the same rhythm and connecting nature and the city. Comfort and evolution through design.
The Last stage has been based on creating a new wordmark. Usable and applicable either in the city or in nature. The most important key point was the grid based on the Badge of Sports (Adidas logotype), and there created the different characters of this new brand.
Once we've got it, the new Terrex wordmark was tested and used in different materials and textures, to see in reality the usability and adaptation of the future of the outdoors.
Once we've got it, the new Terrex wordmark was tested and used in different materials and textures, to see in reality the usability and adaptation of the future of the outdoors.
Design Directors:
Andre Doxey
Anthony Harrison
ID Lead Designer:
Luis Callegari
Project Manager:
Anna Beck
Andre Doxey
Anthony Harrison
ID Lead Designer:
Luis Callegari
Project Manager:
Anna Beck
Photography:
Adidas
Andrea Brena
Sandra Blank
MidJourney AI
Luis Callegari
Renders and Generative Graphics:
Luis Callegari
Paulina Stoellger
Adidas
Andrea Brena
Sandra Blank
MidJourney AI
Luis Callegari
Renders and Generative Graphics:
Luis Callegari
Paulina Stoellger
